The 'Nike app,' hotter than Apple Pay?
Nike, No. 1 on the App Store as of March
Hi there. I'm Josh from VREVIEW, a review marketing solution.
In March 2023, there was one piece of news every iPhone user in Korea had to pay attention to.
The launch of Apple Pay.
The Hyundai Card app, currently the only one offering Apple Pay, climbed to No. 2 among the App Store's top apps, so its impact has been easy to feel.
But did you know that the app people are looking for even more than Apple Pay right now is Nike?
The Nike D2C strategy, which began after its 2017 earnings announcement, has finally kicked into gear in Korea too.
Reaching No. 1 on the App Store within a week of its March launch is the kind of result that makes you say, "That's Nike for you."
Today, centered on the Nike case, I've put together D2C strategy examples from a range of global companies, the outlook ahead, and the points worth paying attention to.
Recommended for
1. Anyone interested in D2C strategy and success stories
2. Anyone curious about how to execute a D2C strategy
3. Anyone who needs a D2C strategy for a small brand
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