I'm a B2B marketer based in Korea who brings in the customers sales actually needs to meet.
On a new-business launch team, I grew inbound consultation requests to 100 a month.
5 years in B2B marketing · AI · E-commerce · Global · Business Japanese (JLPT N1) · Based in Korea
For a long time I thought marketing was about making good passes. Collect the leads, hand them over with "Let me connect you with our sales team," and my job was done.
Then I started doing sales alongside marketing. The day I wrote the quote myself and got the contract stamped, my thinking changed. Since then my marketing aims for the win, not for share of voice. That day's story →
I count conversations, not leads
A long list of contacts starts nothing. Marketing's job is to bring in customers who are worth a salesperson's time.
Read: Why I dropped MQL as a success metric →Ads have to be good, too
Put a message customers respond to in front of the ad algorithm, and you can go find customers instead of waiting for them.
Read: Marketing that doesn't look like advertising is great, but we have to be good at ads too →B2B is still a human decision
The answers to messaging and follow-up are in the mind of a buyer who is anxious, tired, and afraid of being blamed.
Read: The idea that B2B decisions are rational →
Why I prepare a draft when I meet someone. It started with wanting to be praised, but in the end, what a draft leaves behind is an understanding of the other person.
2026.10.29 · 2 min
With contract management solutions, what matters more than the feature list is whether it fits your company's contract flow. Here are 7 selection criteria, what to try hands-on in the demo, and when you don't need one yet.
2026.10.24 · 12 min
In a goods supply agreement, the delivery, inspection, defect, and payment clauses are what matter. A rundown of the six-month inspection and defect-notice rule under Article 69 of the Korean Commercial Act, which applies to sales between merchants, and the clauses you should always include.
2026.10.24 · 13 min
A confidentiality agreement is evidence in a trade secret dispute that the company has been managing its secrets. Here are the legal requirements for trade secrets in Korea, what to include in the agreement, and how to collect and manage it at hiring and departure.
2026.10.24 · 11 min
Rescission unwinds a contract as if it never existed; termination ends it only going forward. The differences under the Korean Civil Act, restitution and damages, and which word to use in contracts and termination notices.
2026.10.24 · 11 min
CLM (Contract Lifecycle Management) is a way of managing contracts as a single flow, from request through renewal and termination. Here's what actually happens at a company in each of the six stages, and how far spreadsheets, e-signatures and CLM each go.
2026.10.24 · 9 min
Coffee chats, collaboration ideas, thoughts on a post: anything is welcome. English is fine, and I'll write back.
Or email me directly
mkt@joshlife.co.kr
