Short essays on marketing and work.
Why I prepare a draft when I meet someone. It started with wanting to be praised, but in the end, what a draft leaves behind is an understanding of the other person.
2026.10.29 · 2 min
How is an FDE different from a systems integrator? Position names may be wordplay, but the philosophy and attitude packed into a name concern everyone in the organization.
2026.10.20 · 19 min
AI slop may just be the latest round of a pattern that repeats every time content gets more abundant. What really deserves our guard isn't clumsy content, but content that deceives the people viewing it.
2026.10.19 · 21 min
I love money, but I want it to always be a means, never an end. A financial goal set as one sentence instead of a number.
2026.10.13 · 3 min
On a weekend out to rearrange my furniture, I met ‘the real thing’ in an unexpected place.
2026.03.18 · 4 min
Watching Haikyu!! recently got me thinking again about the role of a good marketer/SDR.
2026.03.15 · 3 min
When I first started in marketing, I remember being puzzled by the social media accounts of the so-called "hot" brands. Surprisingly, their feeds weren't neatly curated at all.
2026.02.18 · 3 min
Last year, the biggest turning point in my career was the day I experienced 'direct sales' for myself.
2026.02.12 · 5 min
Maybe real soft skills aren't about saying the right thing, but about leaving enough room for the right thing to actually reach the other person.
2026.02.09 · 4 min
Even if it isn't systematic right now, an organization where anyone can contribute to success is better.
2025.08.03 · 4 min
A different attitude toward the system
2025.08.03 · 1 min
What am I hungriest for?
2025.06.13 · 2 min
If we could turn our customers' time into heat
2025.06.13 · 1 min
Execute relentlessly, but keep reviewing the strategy
2025.03.07 · 2 min
A crazy person who makes 1 trillion won in revenue alone. What kind of person is the customer I'm meant to help?
2025.03.05 · 1 min
On the courage an artist needs
2025.03.04 · 2 min
How to respect your customers' needs in order to craft messages that drive real change in them
2025.02.10 · 3 min
The 31 keywords I collected at Worthpick, a community of superhuman marketers
2023.10.28 · 34 min
