Books
Not aiming to be a 'lone expert' <Hamkke Jaragi (Growing Together)>
I read Hamkke Jaragi (Growing Together), the book by coach Kim Chang-jun, who taught me so much in such a short time.
2024.04.23 · 6 min
Topic
Books
Reading across genres and writing it down. Book recommendations are always welcome.
Books
Why we should work by willingly pursuing change: The Song of Significance
For my first book of 2024, I picked Seth Godin's latest.
2024.02.03 · 9 min
Books
An arrogant title, and content to match: The 22 Immutable Laws of Marketing
"Marketing is a battle of perceptions, not products"
2024.01.14 · 6 min
Books
November 2023 reading: exploring the world of Seth Godin
A November spent exploring the world of Seth Godin, the most famous marketer on the planet
2023.12.03 · 7 min
Books
The KPI I'd been chasing was actually a vanity metric: Growth Hacking
I read a primer on growth to re-examine what I knew about growth marketing and set clearer goals.
2023.10.04 · 7 min
Books
What if moving stories had a formula? The Best Story Wins (Pixar Storytelling)
What rules are hidden inside the compelling stories that move people's hearts?
2023.09.17 · 5 min
Books
August 2023 reading: do B2B companies need branding too?
I read B2B Brand Management, Baemin-daum, and Intellectual Capital Theory, and thought about what branding means.
2023.09.05 · 13 min
Books
July 2023 reading: a world made gloomy by hope, so let's live purely
Yeokhaengja (The Reverse Runner, expanded edition), The Burnout Society, and Yotsuba&!. Three books with completely different messages.
2023.09.03 · 3 min
Books
I'm rooting for your success: StrengthsFinder 2.0
I've decided to give this book as a gift every time I meet someone whose success I want to root for.
2023.08.27 · 6 min
Books
April 2023 reading: a month of reading across genres
April, a month of reading evenly across genres
2023.04.30 · 8 min
Books
No Rules Rules: a textbook for a culture of freedom and responsibility
No Rules Rules: a textbook for a culture of freedom and responsibility
2023.03.26 · 15 min
Books
What we need now is the courage to be happy: 'Someday You'll Get Fired, the Company Will Go Under, and We'll All Die!'
What we need right now is the 'courage to be happy'
2023.02.05 · 3 min